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While citation flow provides insights into the quantity of links, trust flow, another metric developed by Majestic, measures the quality and trustworthiness of those links. A combination of citation flow and trust flow provides a more accurate representation of a webpage's authority. Building a strong citation flow requires a strategic approach to link building. It involves acquiring high-quality backlinks from reputable websites that are relevant to the content of the linked page. Guest blogging is a popular method for acquiring quality backlinks and improving citation flow. By providing valuable content to other websites, you can include links back to your webpage, thereby increasing its citation flow. Influencer outreach is another effective strategy for building citation flow. By collaborating with influencers in your industry, you can gain exposure and secure valuable links from their websites or social media profiles. Content marketing plays a vital role in enhancing citation flow. By creating and promoting valuable content, you can attract natural backlinks from other websites interested in referencing your content.

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